CEFE Marketing Management Module (MMM) – CEFE Net Sri Lanka

Objectives

Analyzing and studying the current marketing situation of the business
Formulating effective marketing strategies for implementation

Course Content

Reinforcement of competencies
Personal entrepreneurial competencies

Marketing situation review
Customer/ competitor analysis Marketing audit/ SWOT analysis

Marketing strategy analysis and evaluation
Marketing concept and marketing mix Market segmentation and target marketing Market research

Strategic marketing plan formulation and presentation
Marketing strategy formulation Marketing action plan preparation Marketing plan presentation