CEFE Marketing Management Module (MMM)

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Objectives

  • Analyzing and studying the current marketing situation of the business
  • Formulating effective marketing strategies  for implementation
What Will You Learn?
  • On successful completion of the MMM programme, participants will
  • Understand the complexity of marketing management
  • Improve their knowledge and skills in marketing
  • Practice principles of marketing management for enterprise success
  • Have improved competencies in marketing management
  • Have a CEFE certificate

Course Content

Reinforcement of competencies
Personal entrepreneurial competencies

Marketing situation review
Customer/ competitor analysis Marketing audit/ SWOT analysis

Marketing strategy analysis and evaluation
Marketing concept and marketing mix Market segmentation and target marketing Market research

Strategic marketing plan formulation and presentation
Marketing strategy formulation Marketing action plan preparation Marketing plan presentation

Tags

A course by

CN

Course Includes:

  • Price:
    Rs1.00
  • Instructor:CEFE Net Sri Lanka
  • Duration: 25 hours 48 minutes
  • Lessons:0
  • Students:1
  • Level:All Levels
Rs1.00
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