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CEFE Asia Conference 2017

CEFE Asia conference will be held from 1 - 4 November 2017, Chiang Mai, Thailand.

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One Entrepreneur's Story: Why Wesabe Lost to Mint.com

By: Carol Tice | October 14, 2010 9:30 AM I've interviewed quite a few CEOs who drove their companies into the ground. Usually, to hear them tell it, it's anybody's fault but their own. The company died because the market tanked, a competitor was unscrupulous, new laws screwed them...anything except "I made mistakes."

So it was refreshing to read Wesabe co-founder Marc Hedlund's frank analysis of why his personal-finance Web site lost the race for that space and closed this summer, while rival Mint.com was bought by Intuit last month for a reported $170 million.



His tips may help many another dot-com startup avoid Wesabe's fate. Here's what he learned.