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CEFE News

CEFE Asia Conference 2017

CEFE Asia conference will be held from 1 - 4 November 2017, Chiang Mai, Thailand.

Announcement and Registration

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MARKETING MANAGEMENT MODULE

To whom

For owners and managers of small and medium enterprises who wish to enhance their knowledge and competencies in marketing management so that they could improve and/or expand their businesses with market orientation.

Objective

The MMM programme aims at:

  • Analyzing and studying the current marketing situation of the business
  • Formulating effective marketing strategies for implementation Contents

Reinforcement of competencies

  • Personal entrepreneurial competencies Marketing situation review
  • Customer/competitor analysis
  • Marketing audit/SWOT analysis Marketing strategy analysis and evaluation
  • Marketing concept and marketing mix
  • Market segmentation and target marketing
  • Market research Strategic marketing plan formulation and presentation
  • Marketing strategy formulation
  • Marketing action plan preparation
  • Marketing plan presentation

Duration

5 days (excluding fieldwork day)

At the end

On successful completion of the MMM programme, participants will

  • Understand the complexity of marketing management
  • Improve their knowledge and skills in marketing
  • Practice principles of marketing management for enterprise success
  • Have improved competencies in marketing management
  • Have a CEFE certificate